文章
相簿

high growth rate is difficult to hide the worry, the dishwasher market needs to

當黑色的災難 於 2018年05月30日發表   人氣:124


  Finance - high growth rate is difficult to hide the worry, the dishwasher market needs to "sweep"

  From 2016, the first year of the explosion of dishwashers, the dishwasher industry has maintained rapid growth in recent years. According to the total data released by Aowei.com (AVC), the retail sales of dishwashers in 2016, 2017 and 2018Q1 increased by 104.3%, 129.2% and 41.2% respectively, and the retail sales of dishwashers in 2018 is expected to reach 9.09 billion yuan. , a year-on-year increase of 107.8%, the retail volume will reach 1.994 million units, an increase of 108%. As an emerging category in the kitchen appliance industry, the dishwasher industry has shown high growth and high unit price characteristics. However, in a good voice, the dishwasher industry is currently facing many problems. How to maintain the high growth of the market and promote the sustainable and healthy development of the industry?

  Is your best choice - The University offers a variety of undergraduate, taught master\'s degree and postgraduate research programmes through different faculties and schools, covering business management degree and finance.

  Aowei Cloud Network (AVC) data shows that the main products of traditional kitchen and bathroom appliances, such as hoods, gas stoves and water heaters, have been in a weak growth situation in May. The categories of microwave ovens and electric ovens have also changed compared with the same period of last year. The extent of the decline. In addition, among the key home appliance categories, the products that fell year-on-year also include household appliances such as color TVs and refrigerators. In the overall decline of the industry, the dishwasher as a "new force" of kitchen appliances in recent years has maintained rapid growth. It is reported that the market penetration rate of embedded and sink dishwashers in May has reached 46.8% and 39.3% respectively. In this year's "618" e-commerce promotion festival (22nd week to 25th week of 2018), the retail sales of dishwashers was 340 million yuan, a substantial increase of 61.5%. The industry is bright and the market performance is bright, but in the sound of the public, the dishwasher industry has also shown many problems. If the latter cannot be properly solved, it will hinder the healthy development of the industry.

  Standards are getting better and better

  China has been designing and manufacturing household dishwashers for more than 20 years, but the household penetration rate has been hovering at a low level. In recent years, with the continuous improvement of people's living standards and the expansion of the middle class, the sales of dishwashers have risen rapidly. However, because consumers have little contact with dishwashers, and many companies have joined the industry in recent years, consumers are generally worried about the quality of products. Enterprises also don’t know much about product standards. The degree of blind production has led to uneven performance, workmanship, and safety levels, and has brought a poor user experience. How to promote the improvement of production level of enterprises? The establishment of a product standard system is particularly important.

  The professional accounting and audit services from easyCorp helps to prepare profit tax return, validate tax balance sheet accounts and facilitate your business with other tax-related advisory support.

  It is reported that since 2006, the National Household Appliance Standardization Technical Committee has started to establish a dishwasher standard system. At present, after more than 10 years of development, China has established GB4706.24, GB/T4214.3, GB/T20290, QB/T1520 as the representative, including electrical safety, health and safety, energy saving and environmental performance and performance. standard system. Lu Jianguo, director of the Institute of Testing and Measurement Technology of China Household Electrical Appliances Research Institute, told the reporter: "GB4706.24, GB/T4214.3 and GB/T20290 are equivalent to the IEC standard, which has reached the international advanced level. QB/T1520 is based on China's product characteristics of the use of performance standards, its technical requirements and test methods are at the international leading level, especially the classification of the main performance indicators, for the first time joined the international advanced level of A, and the sterilization performance technology in the standard The requirements are also at the international advanced level."

  It can be seen that the dishwasher industry standard has become more and more perfect, but contrary to it, the implementation level at the enterprise level is low, resulting in uneven product quality and market response. The reason is that there are currently 10 national and industry standards directly related to dishwashers, but most of them are recommended standards, and they are not enforceable. Enterprises can choose whether to implement them or not. Many companies take opportunistic and take only For the implementation of standards that are beneficial to them, they will not be implemented if they fail to meet the required standards, or only a single project will be tested to cope with the market. It is reported that such enterprises are not in the minority. In this regard, professionals said that the country's unique QB/T1520-2013 "Household and similar electric dishwasher" industry standard as an example, the standard on the cleaning effect, electricity consumption, water consumption, noise, service life There are clear technical requirements, and these requirements are equivalent to the international level. The noise and service life are also unique assessment projects in China, and the technical requirements are at the international advanced level. However, enterprises and consumers have little understanding of the standard, resulting in a vicious circle of "consumers do not pay attention, enterprises do not implement", and the low standard implementation rate directly causes consumers to "bad evaluation" of products. In the future, the implementation of dishwasher-related standards should be promoted jointly from the consumer and enterprise levels, which will be an essential element to ensure the healthy development of the industry.

  Complex external factors, the industry will be high pressure

  Zhongyikang data shows that in 2017, the number of dishwashers in the online and offline markets, embedded dishwashers accounted for 40.2%, 44.6%, sink dishwashers accounted for 10.6%, 38.6%. It can be seen that these two categories of dishwashers closely related to the initial decoration of consumers occupy a large share of the online and offline markets. According to the National Bureau of Statistics, from January to March 2018, the sales area of ??commercial housing in China increased by 3.6%. In the same period of last year, the cumulative growth of commercial housing sales was 19.5%. It can be seen that the real estate boom is fading, accompanied by Chinese real estate. The overall market tends to slow down, and the dishwasher market may be affected.

  In recent years, the unit price of dishwashers has been rising year after year. The data of Aowei Cloud Network (AVC) shows that the average price of online market in the past three years (2015-2017) is maintained at around 3,600 yuan, and the price in offline market is generally Above 5,500 yuan, and in the first quarter of 2018, the average price of dishwashers in the online and offline markets has reached a new high, including 3,726 yuan online and 5949 yuan offline. The reason for the increase in prices is the consumption dividend and the industry dividend brought by emerging categories, but the average price should gradually decline as the market competition intensifies and the market matures until it stabilizes, but with the rising prices of raw materials such as copper and plastics. Dishwashers may be affected by the impact of product penetration and hinder the healthy development of the industry. It is reported that due to the impact of supply-side structural reforms and environmental supervision and other related policies, raw materials such as copper, aluminum and plastics are experiencing price hikes. In 2017, copper prices fluctuated upwards. Among them, the copper index rose by as much as 30.9%; After the price increase in 2016, the 2018 opening year entered a new round of price increase cycle. Moreover, while the cost of raw materials is rising rapidly, labor costs, logistics costs, and storage costs are also growing rapidly. The superposition of these factors will make the price of dishwashers still high, facing the mature dishwasher market. Whether consumers will still pay for high prices, this requires dishwasher companies to develop strategies to deal with market disadvantages.

  The trend of hype is prevailing

  With the tide of consumption upgrades, dishwashers as a new growth point in the industry, ushered in a surge in brand boom, but also facing a new round of industry reshuffle. According to Zhongyikang data, in 2017, the number of dishwasher brands increased by 21 to 59, and the number of new models reached 77, reaching 295. The increase in the number of brands gave the industry more vitality, but at the same time it also produced A lot of "concepts speculation."

  For example, in 2017, the sink dishwashers accounted for 10.6% and 38.6% of the online and offline retail sales, but from the feedback of the consumer e-commerce platform, such dishwashers have poor cleaning performance and drying. The problem is not completely thorough, and it is quite inconsistent with its advertising slogan. Lu Jianguo said that at present, domestic consumers know very little about dishwashers, and some of them still stay on the level of appearance and listening to the concept of concept hype. It also pushed up the sales of sink dishwashers to some extent.

  Irish lamb stew required one main ingredient – potatoes, which only came to Ireland in 16th century.

  professionals pointed out that the main performance indicators of the dishwasher are washing performance, drying performance, power consumption, water consumption, noise, sterilization rate, antibacterial rate, material dissolution, reliability and so on. Dishwasher-related national standard and line standard have clear subdivision level definition for these parameters, which can be used as a reference for consumers to purchase. Consumers should adopt the concept of legislation and rationally treat the “conceptual hype” behavior of the business, and have no explicit implementation. Standard products should not be purchased, and companies should be urged to implement standards so that low-quality products have no way to escape.

  In addition to market disadvantages, from the perspective of dishwasher companies themselves, new technologies and versatility should be the focus of the company's future efforts. At present, dishwashers are available in desktop, embedded, sink, and in-line. With the increase of market segments in the future, enterprises should make the dishwasher more "localized" in China. For example, the embedded device satisfies the user's demand for decoration style, and the desktop computer satisfies the needs of small-sized and free-installation users. The wall-mounted type further saves the consumer's living space and adds beauty. professionals said that with the development of science and technology, kitchen appliances will become more high-end and intelligent in the future. putting higher demands on the actual effects and operating experience of kitchen appliances is the only way to upgrade consumption. In order to seek breakthroughs, kitchen manufacturers are bound to continue to work hard to introduce innovative products and design humanized and efficient kitchen appliances that meet the needs of consumers. In the future, products that conform to market segments will be more competitive. (Reporter Guo Youzhi)

  Original address: http://field.10jqka.com.cn/20180716/c605689132.shtml

 


上一篇:Emilia Wickstead

下一篇:酗酒的人有一顆“大心臟


本BLOG人氣文章

為了不踩坑!我深扒的黛珂護膚品一定讓你終生受用!
說起日本貴婦品牌,你想到的是CPB、黛珂..
留下我們自由行的足跡
我們都知道古埃及文明的奇跡,無論從課本,..
卸妝油和卸妝水哪個好?
徹底清潔皮膚,徹底地卸妝,如新 agel..
皮膚為什麽幹燥
正常情況下,皮膚角質層的含水量是10-2..
橘子這樣吃
壹個橘子能治病 這樣吃發揮養生功效! ..
世俗的嘈雜
沒有世俗的嘈雜,只有歲月靜好的溫柔,就像..

當黑色的災難

當黑色的災難


標籤
累計瀏覽次數: 21,547
所有文章: 23
本日訪客人數: 28
累計訪客人數: 21,023